Buyers
1. What types of advertising formats are available?
2. How do I create a campaign?
3. Can I target specific locations or demographics?
4. What is the minimum budget required?
5. How long do campaigns run?
6. How is campaign performance measured?
7. Can I schedule ads for specific movies or genres?
8. How do I pay for my campaign?
9. Who can I contact for support?
10. Can I optimize my campaign after it’s launched?
Billing frequency depends on how quickly your ad spend reaches your current payment threshold. If your spend exceeds the threshold, your card will be charged the following day. If the threshold is not reached, the remaining balance will be charged on the first day of the following month.
Daily charges
If your ad spend exceeds your current payment threshold (starting at USD 500), you may receive multiple charges in the same day if your spend reaches the threshold more than once.
Monthly charge
If your account currency is not USD, payment thresholds may vary based on the applicable local currency exchange rates.
Alternative payment options
If you need to reduce the number of transactions, you may be eligible for monthly invoicing, subject to account approval.
Eligibility requirements may include:
Your advertising accounts are managed under a centralized account structure.
A minimum level of ad spend over a defined period.
Existing accounts already using monthly invoicing.
If you meet these criteria, please contact CineBid Support to request access to monthly invoicing.
Glossary
Understand the key terms behind your campaigns
Term
Impressions
The total number of times your ad is projected on cinema screens during movie sessions.
Helps you understand how often your ad is shown and the overall exposure of your campaign.
If your ad is played 1,000 times across different screenings → 1,000 impressions.
In this context,
500 impressions = 500 seats.
Attendees
The estimated number of viewers present during the screenings where your ad was shown.
Helps you understand how many people actually saw your ad, beyond just how many times it was played.
If your ad was shown in 10 screenings with an average of 50 attendees each → 500 attendees.
Reach Rate
The percentage of attendees who viewed your ad in relation to the total number of impressions.
Indicates the actual exposure level of your ad compared to the total playback opportunities, helping you understand how efficiently your impressions translate into real viewers.
If your campaign has 1,000 impressions and 600 attendees → your reach rate is 60%.
Cinema Shows
The total number of screenings in which your ad was shown.
Helps you understand how many individual opportunities your ad had to be displayed across different theaters and sessions.
If your ad was shown before 50 movie screenings → 50 cinema shows.
CPM
The average cost per one thousand impressions generated.
Helps you understand the efficiency of your investment by showing how much you pay to reach a thousand potential viewers.
If you spend $500 and generate 50,000 impressions → your CPM is $10.
CPV
The average cost per attendee who viewed your ad.
Helps you understand how much you are paying for each real viewer, giving a more accurate measure of actual audience impact compared to impression-based metrics.
If you invest $500 and reach 500 attendees → your CPV is $1.
Budget spend
The total amount spent on the ad campaign during the selected period.
Gives you a clear view of how much has been invested in your campaign, helping you track spending and evaluate performance against your budget.
If your campaign includes $800 in media costs and $200 in service fees → your total budget spend is $1,000.
Cost per show
The average investment per movie screening where your ad was shown.
Indicates how much was spent, on average, for your ad’s presence in each screening, helping you evaluate cost efficiency at the placement level.
If you invest $1,000 and your ad runs in 100 screenings → your cost per show is $10.
Second Delivered
The total number of ad seconds projected on cinema screens.
Helps you understand the total volume of advertising delivered, independent of how many people were present.
If your 30-second ad runs in 100 screenings → 3,000 seconds delivered.
The total number of ad seconds effectively viewed by attendees during screenings.
Provides a more accurate measure of audience engagement by showing how much of your ad was actually seen, not just delivered.
If a 30-second ad is viewed by 100 attendees → 3,000 seconds viewed.
The average amount spent for each second of ad time projected.
Measures the efficiency of your investment in terms of total inventory delivered, helping you understand the cost of each second your ad is on screen.
If you invest $600 and deliver 3,000 seconds → your cost per second delivered is $0.20.
Cost per Second Viewed
The average amount spent for each second effectively viewed by moviegoers.
Provides a deeper understanding of how efficiently your budget translates into actual viewer attention, not just delivered inventory.
If you invest $600 and generate 3,000 seconds viewed → your cost per second viewed is $0.20.
Minutes Delivered
The total number of ad minutes projected on cinema screens
Helps you understand the total volume of advertising delivered in a more digestible unit than seconds, especially for larger campaigns.
If your campaign delivers 3,000 seconds → 50 minutes delivered.
Minutes Viewed
The total number of ad minutes effectively viewed by attendees during screenings.
Provides a clearer, high-level view of real audience exposure, making it easier to interpret engagement across larger campaigns.
If your campaign generates 3,000 seconds viewed → 50 minutes viewed.
Cost per Minute Delivered
The average amount spent for each minute of ad time projected.
Measures the efficiency of your investment in terms of total inventory delivered, providing a more digestible view than second-based metrics for larger campaigns.
If you invest $600 and deliver 50 minutes → your cost per minute delivered is $12.
Cost per Minute Viewed
The average amount spent for each minute effectively viewed by moviegoers.
Helps you understand how efficiently your budget translates into real audience attention at a higher-level, more digestible unit.
If you invest $600 and generate 50 minutes viewed → your cost per minute viewed is $12.