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Data, Trends & Innovation in Cinema Advertising
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Neuroscience explains why cinema ads are ‘significantly’ more impactful and memorable.
Buckle up for the turbocharged spectacle from Apple Studios, tapping Formula 1’s explosive rise in popularity.
Cinema achieves 90.2% active attention from viewers compared to 58% on television; the attentional reach of a combined campaign (TV + cinema) increases by 7.3 points among light TV viewers.
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global cinema audiences to drop their popcorn to donate to tackle world hunger.
What if you could generate a full video with sound and narrative just by writing a sentence? Google has made it possible with Veo 3, its new AI model that transforms text into realistic clips with visuals, voice, and motion. In this article, we analyze everything we know about how it works, its advantages, limitations, and how it compares to other generative AIs available today.
How to Train Your Dragon (2025) is a live-action adaptation of DreamWorks’ beloved 2010 animated classic. Directed by Dean DeBlois, who co-wrote and helmed the original films, this highly anticipated remake is set to premiere in theaters on June 12, 2025.
Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios’ 'The Fantastic Four: First Steps' introduces Marvel’s First Family—Reed Richards/Mister Fantastic, Sue Storm/Invisible Woman, Johnny Storm/Human Torch and Ben Grimm/The Thing as they face their most daunting challenge yet.
Set nearly three decades after the Rage Virus outbreak ("10,228 days"), survivors exist under quarantine on a small British island connected by a single defended causeway.
Avatar: Fire and Ash promises to be the darkest and most emotionally potent installment yet, combining Pandora’s lush visuals with violent volcanic landscapes and complex new Na’vi cultures. With a deeper psychological focus—grief, moral ambiguity, inter-tribal strife—and an expanded cast, this chapter significantly broadens the scope and depth of the franchise while building on its signature epic cinematography.
Blog
Insights
Data, Trends & Innovation in Cinema Advertising
View all
Movies News
Reports & Case Studies
Neuroscience explains why cinema ads are ‘significantly’ more impactful and memorable.
Buckle up for the turbocharged spectacle from Apple Studios, tapping Formula 1’s explosive rise in popularity.
Cinema achieves 90.2% active attention from viewers compared to 58% on television; the attentional reach of a combined campaign (TV + cinema) increases by 7.3 points among light TV viewers.
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global cinema audiences to drop their popcorn to donate to tackle world hunger.
What if you could generate a full video with sound and narrative just by writing a sentence? Google has made it possible with Veo 3, its new AI model that transforms text into realistic clips with visuals, voice, and motion. In this article, we analyze everything we know about how it works, its advantages, limitations, and how it compares to other generative AIs available today.
How to Train Your Dragon (2025) is a live-action adaptation of DreamWorks’ beloved 2010 animated classic. Directed by Dean DeBlois, who co-wrote and helmed the original films, this highly anticipated remake is set to premiere in theaters on June 12, 2025.
Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios’ 'The Fantastic Four: First Steps' introduces Marvel’s First Family—Reed Richards/Mister Fantastic, Sue Storm/Invisible Woman, Johnny Storm/Human Torch and Ben Grimm/The Thing as they face their most daunting challenge yet.
Set nearly three decades after the Rage Virus outbreak ("10,228 days"), survivors exist under quarantine on a small British island connected by a single defended causeway.
Avatar: Fire and Ash promises to be the darkest and most emotionally potent installment yet, combining Pandora’s lush visuals with violent volcanic landscapes and complex new Na’vi cultures. With a deeper psychological focus—grief, moral ambiguity, inter-tribal strife—and an expanded cast, this chapter significantly broadens the scope and depth of the franchise while building on its signature epic cinematography.
Blog
Insights
Data, Trends & Innovation in Cinema Advertising
View all
Movies News
Reports & Case Studies
Neuroscience explains why cinema ads are ‘significantly’ more impactful and memorable.
Buckle up for the turbocharged spectacle from Apple Studios, tapping Formula 1’s explosive rise in popularity.
Cinema achieves 90.2% active attention from viewers compared to 58% on television; the attentional reach of a combined campaign (TV + cinema) increases by 7.3 points among light TV viewers.
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global cinema audiences to drop their popcorn to donate to tackle world hunger.
What if you could generate a full video with sound and narrative just by writing a sentence? Google has made it possible with Veo 3, its new AI model that transforms text into realistic clips with visuals, voice, and motion. In this article, we analyze everything we know about how it works, its advantages, limitations, and how it compares to other generative AIs available today.
How to Train Your Dragon (2025) is a live-action adaptation of DreamWorks’ beloved 2010 animated classic. Directed by Dean DeBlois, who co-wrote and helmed the original films, this highly anticipated remake is set to premiere in theaters on June 12, 2025.
Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios’ 'The Fantastic Four: First Steps' introduces Marvel’s First Family—Reed Richards/Mister Fantastic, Sue Storm/Invisible Woman, Johnny Storm/Human Torch and Ben Grimm/The Thing as they face their most daunting challenge yet.
Set nearly three decades after the Rage Virus outbreak ("10,228 days"), survivors exist under quarantine on a small British island connected by a single defended causeway.
Avatar: Fire and Ash promises to be the darkest and most emotionally potent installment yet, combining Pandora’s lush visuals with violent volcanic landscapes and complex new Na’vi cultures. With a deeper psychological focus—grief, moral ambiguity, inter-tribal strife—and an expanded cast, this chapter significantly broadens the scope and depth of the franchise while building on its signature epic cinematography.